An Evaluation of the Role of Trade Promotion Agencies in Enhancing Nigeria’s Exports
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Background of the Study :
Trade promotion agencies (TPAs) have emerged as vital instruments in advancing national export agendas by supporting businesses to enter and expand in international markets. In Nigeria, TPAs are tasked with fostering export competitiveness by providing market intelligence, facilitating trade missions, and offering capacity-building programs. Recent initiatives have seen TPAs working closely with the private sector to overcome barriers to market entry and to promote diversification of export products (Ojo, 2023). As global competition intensifies, the role of TPAs becomes increasingly important in equipping Nigerian firms with the necessary tools to compete internationally.
Empirical research from 2023 to 2025 highlights that effective trade promotion can lead to enhanced brand recognition, increased export volumes, and diversified market portfolios. TPAs are instrumental in bridging the gap between domestic producers and international buyers by organizing trade fairs, facilitating partnerships, and providing tailored advisory services (Balogun, 2024). However, challenges such as inadequate funding, limited infrastructure, and bureaucratic inefficiencies sometimes hinder the optimal performance of these agencies. The dynamic nature of global markets demands that TPAs continuously innovate and adopt digital technologies to better serve export sectors.
This study critically evaluates the role of trade promotion agencies in enhancing Nigeria’s exports. It examines how TPAs operate within the broader trade ecosystem, the challenges they face, and the impact of their initiatives on export performance. By integrating qualitative insights from stakeholders with quantitative export performance data, the research aims to provide a comprehensive assessment of the effectiveness of trade promotion strategies. The outcomes are expected to guide policy adjustments and resource allocation to bolster the export sector and contribute to Nigeria’s economic growth (Ibrahim, 2025).
Statement of the Problem :
Despite the recognized importance of trade promotion agencies in advancing Nigeria’s export performance, their effectiveness is often constrained by several challenges. A primary issue is the limited funding and resources allocated to these agencies, which hampers their ability to develop comprehensive export support programs (Oluwaseun, 2024). Inadequate infrastructure and outdated technology further restrict the reach and efficiency of TPAs, particularly in engaging with small and medium enterprises (SMEs). Moreover, bureaucratic red tape and overlapping mandates among government bodies can lead to duplication of efforts and reduced impact.
Another critical problem is the lack of tailored support for different export sectors. While some industries have benefited from targeted promotional activities, others remain under-supported, resulting in uneven export performance. This sectoral disparity not only affects the overall export mix but also hinders the diversification efforts necessary for sustainable economic growth. The absence of robust monitoring and evaluation mechanisms makes it difficult to assess the true impact of TPAs, thereby limiting the scope for continuous improvement.
The study aims to investigate these challenges by identifying the gaps between the intended functions of TPAs and their actual performance. By doing so, it seeks to develop actionable recommendations to enhance the capacity and effectiveness of trade promotion agencies in Nigeria. Addressing these issues is critical for ensuring that TPAs can fully support the export sector and contribute to improved international market access (Chisom, 2025).
Objectives of the Study:
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To assess the effectiveness of trade promotion agencies in enhancing Nigeria’s export performance.
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To identify key challenges limiting the performance of these agencies.
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To propose strategic improvements for boosting the capacity of TPAs.
Research Questions:
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How do trade promotion agencies influence export performance in Nigeria?
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What are the main challenges that hinder the effectiveness of TPAs?
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What strategic improvements can enhance the performance of Nigeria’s TPAs?
Research Hypotheses:
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Trade promotion agencies have a significant positive impact on Nigeria’s export performance.
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Inadequate funding and infrastructural constraints limit the effectiveness of TPAs.
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Strategic improvements in resource allocation and operational efficiency can enhance the performance of TPAs.
Scope and Limitations of the Study:
This study examines the role of trade promotion agencies in Nigeria from 2015 to 2024. Limitations include potential data gaps, subjective evaluations of agency performance, and the challenge of isolating the impact of TPAs from other export promotion initiatives.
Definitions of Terms:
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Trade Promotion Agencies (TPAs): Organizations that support businesses in accessing and expanding into international markets.
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Export Performance: The effectiveness of a country’s exports in terms of volume, revenue, and market diversification.
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Capacity Building: Initiatives aimed at improving the skills and resources of businesses to compete globally.
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